Parker Sorenson

Five-Star Service Excellence for Tech Companies & Hospitality Brands

We help tech companies and hospitality brands deliver world-class customer experiences that drive loyalty, reduce churn, and fuel sustainable growth.

From luxury hotels to scaling startups, founder Brandon Parker translates world-class service principles into practical systems that work for modern tech businesses.

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The Challenge Tech Companies Face

Most tech companies excel at building products but struggle with service delivery.

You've probably experienced this: customers love your product but get frustrated with support. Your team handles tickets reactively instead of proactively preventing issues. Simple requests turn into escalations because your processes weren't designed for scale.

The result? Higher churn, overwhelmed support teams, and growth that's harder than it should be.

The Five-Star Solution

What if your customers experienced the same effortless service they get at a Five-Star hotel?

That's exactly what we deliver. Using principles from The Peninsula, Four Seasons, and Forbes Travel Guide properties, we help tech companies create:

Proactive service systems that prevent issues before they happen
Seamless handoffs between teams that never drop context
Elegant problem resolution that turns frustrated customers into advocates
Scalable processes that work as well for 10,000 customers as they do for 100

How We Do It

Map the Journey

We identify every customer touchpoint to spot friction others miss—those three extra clicks, confusing error states, and awkward policy gaps.

Engineer Solutions

We design the simplest, most elegant fixes that scale: refined workflows, clearer language, better handoffs, and service blueprints your team can actually follow.

Implement & Train

We don't just consult—we help you build service playbooks and train your teams to deliver consistently excellent experiences.

Results Our Clients See

Fewer escalations · Faster resolution · Higher CSAT · Better retention

Hospitality Success

New Openings: End-to-end launch support from concept development through opening night

Turnarounds: Streamlined operations and rebuilt service culture for struggling venues

Multi-Unit Groups: Scalable training and service standards across locations

Tech & Growing Companies

Market Expansion: Rapid scaling strategies that accelerate growth without increasing headcount or budget

Operational Efficiency: Streamlined processes that eliminate administrative bottlenecks and reduce time-to-productivity

Customer Experience: Service systems that reduce churn and build loyalty through hospitality-grade interactions

About Brandon

Over a decade teaching and consulting with The Peninsula, Forbes Travel Guide, and the world's leading luxury hotels taught Brandon that luxury isn't opulence—it's the absence of discomfort.

When that becomes your north star, you start seeing the micro-frictions others miss: the awkward pause when a script fails, the policy that creates needless work, the handoff that drops context.

Brandon's approach is practical and systematic: map out what customers experience, find what's broken, then build simple fixes that work at scale. Because every company has its own way of taking care of people, he helps you do that with Five-Star quality in your authentic voice.

Previous experience: The Peninsula Beverly Hills, Forbes Travel Guide, Four Seasons, St. Regis, Mandarin Oriental, and multiple successful restaurant ventures.

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